My name is JOSE and I am the founder of NIDUM 😎, an HRtech company creating VR training modules for businesses! 🙌🏻
Back in 2015, I Embarked on my first independent business venture and founded a restaurant brand in Calgary called REGRUB – it was quite the risk since, prior to that, I had never worked in the food industry, not even for an hour
People kept telling me how harsh this industry was and that I should stay away from it, but my passion to create a innovative, quirky and cool brand, and naiveness kept me going 😀!
GREAT THING because it flipped my life upside down! ✊🏽
The one obstacle that I didn’t anticipate when establishing RE:GRUB (Burger backwards :D) was the operational issues — including on-boarding and training my staff. It really took a hit on our growth as we kept missing the boat on bringing the right people into the company – we tried everything possible to properly onboard, train, and offer tools to our new hires, but nothing was working effectively!
Then SERENDIPITY came, and we realized we were not tapping into the best possible employee pool— vulnerable communities!
So this is why NIDUM was BORN….
To be CONTINUED 🙃…
These communities such as: intellectually and physically challenged, immigrants, veterans, and refugees are normally neglected because they may require extra training or accommodations, however, they have key attributes like passion, commitment, and reliability that are extremely hard to find in the hospitality industry!
Hence, we decided to make REGRUB a very inclusive workplace, and BOOM, our employee engagement, turnover, and performance changed dramatically overnight. Staff was excited to come to work and fully engaged with our mission, and our internal culture took a great turn!
This is when my EUREKA moment came, I realized I needed to find a way how to digitalize the training experience so business could operate smoother, but also so these communities could have access to this training information.
So this is why NIDUM was born!
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